Inspirations:
A fusion of musical and visual references that go beyond the obvious. Album covers, from both big names and underground artists, serve as our starting point — not only because of the image, but also because of the story, design and sound they carry. The creative process delves into the complexity of these works, translating their layers into something that also resonates in fashion.
Flyers and posters from legendary parties and clubs, especially from Ibiza, inspire us with their vibrant colors, energy and vintage aesthetic. The visual design, combined with iconic moments from the global clubbing scene, fuels our desire to transform the ephemeral into something lasting.
We also incorporate the technical aspects of music — elements ranging from frequencies to sound details — and infuse these influences into our brand identity. With all this, even surrounded by so many references, we always seek a touch of authenticity and innovation in each piece.
Aster Symbol:
Inspired by the flower of the same name, known for its aesthetics and natural symmetry, by rotating the infinity symbol three times, we were able to create a stylized representation of the flower, which symbolizes not only exclusivity, but also community and connection. Just like Cultura Club, where collectiveness and unity create unique experiences, Aster reflects this sense of belonging.
Groovy: “stylish and cool”, a term from 1960, represents: stylish and hip.
